thursday, april 17, 10:45am – 11:45am
Exchange Series VI: Green Marketing in the Digital Age – Establishing Credentials While Sidestepping the Landmines
The Green Revolution is underway. It is simply good business for brands to enhance their green credentials and digital media and platforms let marketers directly connect with current and prospective customers to achieve this business objective. Yet brands must also be aware that the digital consumer landscape is transparent, brutally honest and unforgiving and marketers must take great care not to appear to be making gratuitous or half-baked efforts to establish or enhance their green credentials. Led by Clare Munn of The Communication Group, this Exchange Series session will invite you into a engaging conversation about how marketers can leverage digital media and technologies to effectively become a part of the Green Revolution while avoiding the landmines of consumer resentment and revolt.
SESSION LEADERS:
Clare Munn, CEO, The Communication Group
Michela O’Connor Abrams, President and Publisher, Dwell
Carl Pope, Executive Director, Sierra Club
Matt Kohler, Senior Brand Manager, Green Works Global, Clorox
